Responsive design uses a single web presence and optimizes the page content to the width of the device it is delivered to, whether it is a phone, tablet, or desktop. No more pinching and zooming to navigate around a web site that was never intended to be delivered to the compact view of a mobile device. Responsive Website Design solutions detect and adapt to the device viewing your site. As more and more people do their internet browsing from mobile phones and tablets, it will become essential and the standard for website design to facilitate those needs. Responsive Website Design meets those needs in a way that does not require building one site for desktop computers and one site for mobile phones as many developers are currently doing. You will have one site and one design that will automatically scale itself to fit the available screen width. As potential customers view your site over smaller devices, having cutting edge design such as this can provide a significant competitive advantage.